Latest In: Silverpop

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Carlos Hidalgo Steps Down, Adam Needles Named Successor CEO At Annuitas

Carlos Hidalgo Steps Down, Adam Needles Named Successor CEO At Annuitas

Annuitas, a leading B2B demand generation firm based in Atlanta, announced that its Founder & CEO Carlos Hidalgo…

Industry News February 16
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B2B Customers Demand More Personalization In Email

B2B Customers Demand More Personalization In Email

Email marketing: Most (if not all) B2B marketers are leveraging it. But are they doing it right? It…

Industry News July 20
email marketing Loren McDonald Silverpop Silverpop's 2014 Email Marketing Benchmarks Study transactional emails VP of Industry Relations
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Timing And Relevancy Key To Engaging Customers Through Email

Automated emails outperform their manual counterparts when it comes to engaging customers, but the key is to ensure…

Industry News June 17
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Silverpop’s CoreMotives Rolls Out Automated Lead Nurturing, Testing

Silverpop unveiled new automated lead nurturing and testing capabilities for CoreMotives, an email marketing and markeing automation solution…

Industry News February 27
Digital Media Industry Analyst for Frost & Sullivan. Frost & Sullivan Global Marketing Automation Software Market Hiral Jasani Marketing automation a $1.9 billion industry by 2020 optimize returns on marketing campaign investments. Marketo Oracle Eloqua Silverpop
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Frost & Sullivan: Marketing Automaton A $1.9B Industry By 2020

Marketing automation will be a $1.9 billion industry by 2020, according to the latest research from Frost &…

Industry News February 20
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Marketo Mysteriously Absent From Salesforce App Exchange

Just one month removed from being a Titanium sponsor of Salesforce's Dreamforce event, a check of the Salesforce…

Industry News December 23
B2B marketing Demand Gen Report df13 Dreamforce exacttarget Gartner Pardot Predictive Analytics Raab Associates Silverpop
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Dreamforce Roundup: Revamped Marketing Cloud, Mobile And Predictive Analytics

At Dreamforce, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part…

Industry News November 26
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Marketers Strive For A Holistic View Of Buyers

It is clear that marketers can no longer treat all prospects alike, as sending out the same email…

Industry News October 1
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Silverpop Brings More Personalization To Web Sites With Smart Content

Silverpop customers now have the opportunity to personalize their web sites with the launch of Smart Content. Smart…

Industry News August 30
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Behavioral Data Remains Untapped By Many B2B Marketers, Study Reveals

A commissioned study conducted by Forrester Consulting on behalf of Silverpop reveals that behavioral data remains a largely…

Industry News July 22
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Vertical Industry Marketing Gains Momentum But Requires A Learning Curve

Vertical-based marketing offers a huge opportunity for growth, but it requires a deep understanding of a particular business…

Industry News July 17
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Salesforce Appears To Shut Out Marketo In Wake Of ExactTarget Deal

Industry observers speculate that is taking a more adversarial stance toward some competing marketing automation vendors in…

Industry News June 17
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