Carlos Hidalgo Steps Down, Adam Needles Named Successor CEO At Annuitas
Annuitas, a leading B2B demand generation firm based in Atlanta, announced that its Founder & CEO Carlos Hidalgo…
Industry News February 16
Latest In: Silverpop
B2B Customers Demand More Personalization In Email
Email marketing: Most (if not all) B2B marketers are leveraging it. But are they doing it right? It…
Industry News July 20
Timing And Relevancy Key To Engaging Customers Through Email
Automated emails outperform their manual counterparts when it comes to engaging customers, but the key is to ensure…
Industry News June 17
Silverpop’s CoreMotives Rolls Out Automated Lead Nurturing, Testing
Silverpop unveiled new automated lead nurturing and testing capabilities for CoreMotives, an email marketing and markeing automation solution…
Industry News February 27
Frost & Sullivan: Marketing Automaton A $1.9B Industry By 2020
Marketing automation will be a $1.9 billion industry by 2020, according to the latest research from Frost &…
Industry News February 20
Marketo Mysteriously Absent From Salesforce App Exchange
Just one month removed from being a Titanium sponsor of Salesforce's Dreamforce event, a check of the Salesforce…
Industry News December 23
Dreamforce Roundup: Revamped Marketing Cloud, Mobile And Predictive Analytics
At Dreamforce, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part…
Industry News November 26
Marketers Strive For A Holistic View Of Buyers
It is clear that marketers can no longer treat all prospects alike, as sending out the same email…
Industry News October 1
Silverpop Brings More Personalization To Web Sites With Smart Content
Silverpop customers now have the opportunity to personalize their web sites with the launch of Smart Content. Smart…
Industry News August 30
Behavioral Data Remains Untapped By Many B2B Marketers, Study Reveals
A commissioned study conducted by Forrester Consulting on behalf of Silverpop reveals that behavioral data remains a largely…
Industry News July 22
Vertical Industry Marketing Gains Momentum But Requires A Learning Curve
Vertical-based marketing offers a huge opportunity for growth, but it requires a deep understanding of a particular business…
Industry News July 17
Salesforce Appears To Shut Out Marketo In Wake Of ExactTarget Deal
Industry observers speculate that Salesforce.com is taking a more adversarial stance toward some competing marketing automation vendors in…
Industry News June 17
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AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
