Yesmail, an Infogroup company which powers intelligence customer interactions, released a set of new platform capabilities as part of its product strategy to help marketers deliver optimized email campaigns.
In addition, Yesmail announced the launch of three new email marketing solutions:
Personalization Ready Models: Enables Yesmail users to gain additional insight into their email database in a quick and cost efficient manner without the need to devote resources to data analysis.
Send-Time Optimization: Schedules email deployments so that email messages are sent at the time when each individual subscriber is most likely to engage with them.
Inbox Intelligence: Provides access to deliverability and inbox metrics directly within the application to offer marketers a central location to monitor and maximize the delivery of their emails to subscribers' inboxes.
"Today's marketers have to carry out more complex email marketing campaigns with less time and fewer resources. While many marketers are automating their campaigns, most are unable to devote the time or resources to fine tune their programs so that they reach their full potential in terms of ROI," said Julie Anne Reda, VP of Product Strategy for Yesmail, in a company release.
"Our focus is to help marketers move beyond simple automation," Reda stated. "By providing solutions that not only automate campaigns, but also make it easier to fine tune those initiatives, we ensure our clients are fully optimized and obtain the best ROI."