Key Takeaways
- The integration turns anonymous traffic into revenue by pairing Wunderkind’s identity graph with Cordial’s orchestration, recognizing previously unknown shoppers across sessions and devices.
- The numbers back the play: brands using Wunderkind’s identity framework have seen up to 8x higher triggered revenue, and Cordial’s AI predictive models are already lifting revenue per message by 50%.
Wunderkind recently announced a collaboration with Cordial to enable marketers to recognize more of their website visitors, activate high-intent behavioral signals, and autonomously trigger personalized experiences across email, text, and other channels, all through the Cordial platform.
By combining Wunderkind’s proprietary identity graph and artificial intelligence (AI)-powered decisioning for unknown traffic with Cordial’s orchestration and AI predictive models, brands can expand audience reach while continuing to manage campaigns within the workflows their teams already use, according to officials from both companies.
Additionally, brands can recognize more visitors and expand reach by identifying previously anonymous shoppers across sessions and devices, transforming them into addressable customer profiles.
How the Integration Turns Anonymous Website Traffic Into Revenue
John Bates, CPO at Wunderkind, opined that most brands lose the majority of their website traffic to anonymity before they ever have the opportunity to engage, and lack the flexibility to immediately engage a customer based on their intent, ”
“Our integration with Cordial changes that. Wunderkind recognizes more shoppers, and through our context layer and AI decisioning, then recommends who to reach, what type of message to deliver, and when,” said Bates in a statement. “From there, Cordial’s AI predictive models decide how to branch journeys and further personalize experiences across channels. Together, we’re helping brands unlock more value from the platforms they already rely on.”
8x Triggered Revenue: The Business Impact and Platform Benefits
Brands using Wunderkind’s identity framework have seen up to 8x higher triggered revenue, while Wunderkind’s Autonomous Marketing Platform drives more than $5 billion in attributable sales annually across its client base.
“Today’s marketers don’t need another platform to manage; they need more value from the platforms they already have,” said Bates. “By combining Wunderkind’s behavior intent and identity data and autonomous decisioning with Cordial’s AI predictive models, AI-native CDP and orchestration, we’re enabling brands to recognize more customers, personalize every interaction, and deliver measurable business outcomes with far less manual effort.”
With Wunderkind’s integration for Cordial, brands can trigger personalized experiences in real time using behavioral intent signals, including cart abandonment, product abandonment, category abandonment, low inventory, back-in-stock, and price-drop events as well as Deliver coordinated cross-channel experiences across email, SMS, MMS, and future channels through existing Cordial orchestrations. Other key benefits include increased operational efficiency, maintaining consent and compliance and maximize existing technology investments.
“Brands using Cordial’s AI predictive models are already increasing revenue per message by 50%,” said Matt Howland, President at Cordial. “Layering Wunderkind’s de-anonymization on top of Cordial’s messaging platform and AI-native CDP means brands can reach more customers, perform better on every message, and drive more revenue.”
The Wunderkind integration for Cordial is available now to mutual customers.
