Key Takeaways
- HG Insights is expanding TrustRadius into HG Customer Voice, a platform that combines verified reviews, technographic data and AI search visibility monitoring for B2B vendors.
- The launch reflects rising urgency around generative engine optimization as vendors seek visibility into how AI tools mention, rank and cite their products.
HG Insights, the leader in artificial intelligence (AI)-powered revenue growth intelligence solutions, is now offering what they are touting as the industry’s first GEO-powered software review platform, evolving the TrustRadius vendor solution into HG Customer Voice.
For the first time, B2B technology vendors get AI search visibility monitoring, verified peer reviews, embedded technographic data, and expert optimization services in one place. As a result, vendors gain actionable insights into what products and services buyers are researching, what technologies companies are actually using, and what AI is informing the market.
GEO monitoring, GEO optimization services, and embedded HG Insights technographic intelligence are now part of HG Customer Voice. The solution embeds proven crawler analytics, AI search intelligence, and competitive benchmarking from Conductor, a leading answer engine optimization (AEO) platform, giving vendors a real-time, actionable view into AI engine behavior.
What Is Included in Customer Voice Package Premium?
For vendors looking to go further, HG is introducing Customer Voice Package (CVP) Premium. The upgraded package includes GEO Optimization Services: hands-on work with HG’s experts to align review content and prompt strategies to a vendor’s specific go-to-market goals, so the content AI engines crawl is tuned to both the questions buyers are actually asking and the vendor’s priorities.
“AI search has fundamentally changed how B2B buyers evaluate software, and most vendors have no idea what’s happening in that conversation,” said Nik Koutsoukos, VP of Product Marketing at HG Insights in a statement. “HG Customer Voice gives vendors a seat at that conversation for the first time: they can finally see what AI engines tell buyers about their products and take action to increase buyer awareness, trust, and pipeline.”
The GEO Monitoring Dashboard
The stakes are rising fast: according to the recently published 2026 B2B Buying Disconnect Report, 63% of technology buyers now use AI to research software and 83% shortlist three or fewer products. Vendors absent from those AI-generated answers are invisible at the moment it matters most.
The new dashboard is organized around three views:
- Product Monitoring tracks how a vendor’s product is mentioned, cited, and characterized across AI-generated answers, with per-prompt competitive breakdowns showing exactly which buyer questions competitors are winning.
- Category Monitoring widens the lens to the full buying category, surfacing emerging competitors and measuring brand visibility across top-of-funnel AI queries.
- Crawler Analytics shows which AI engines are reading a vendor’s TrustRadius content, how frequently, and whether crawls are for real-time answer retrieval or model training.
Why AI Engines Trust TrustRadius’ Content
TrustRadius product review pages exclusive offer HG Insights technographic intelligence, embedded directly where buyers and AI engines do their reading. TrustRadius product pages show real-world install data, which industries run the product, which departments use it, at what company sizes, and in which regions, drawn from HG’s coverage of millions of products across hundreds of thousands of vendors. TrustRadius receives approximately 60 million annualized crawls from major AI engines each year, roughly half of them are real-time requests to answer a live buyer question.
Rohini Kasturi, CEO, HG Insights, noted AI has changed who answers a buyer’s first question— it used to be a search result; today it’s an AI engine, answering with whatever content it trusts most.
“That’s exactly the world we built for when we brought HG Insights and TrustRadius together,” said Kasturi. “Our pages now answer the question every buyer asks, ‘do companies like mine actually use this?’, with real install data no other platform has. No other company can connect what buyers research, what companies actually run, and what AI tells the market.”.
The GEO dashboard is included in all HG Insights Customer Voice Package (CVP) subscriptions at no additional cost. Standard GEO monitoring coverage includes Google AI Overviews, Google AI Mode, and ChatGPT. Additional AI engine coverage, including Claude, Perplexity, Microsoft Copilot, Gemini, and ChatGPT Search, is available as an add-on. GEO Optimization Services are available as part of CVP Premium, an upgraded package.
