Being Cited by AI Isn’t Enough: Only 26% of Consumers Recall Brand Names
Key Takeaways Skyword found that 45% of U.S. adults have struggled to choose between companies because AI-generated answers…
News Brief November 4
Latest In: AI search
Marketbridge Acquires Channel 99, Launches AI Visibility for B2B Marketers
Key Takeaways Marketbridge’s acquisition of Channel 99 gives the B2B growth consultancy a measurement platform it can sell…
News Brief October 28
Nearly Three-Quarters of Marketing Teams Haven’t Grown: Demandbase
Key takeaways Nearly three-quarters of B2B marketing teams have not grown in the past two years even as…
News Brief October 20
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
The End of “More”
Earlier this summer, the moderators of a SaaS subreddit did something that should have made every B2B marketer…
Demanding Views October 7
Why Most Enterprise Brands Are Invisible to AI
A VP of revenue operations at a 1,800-person SaaS company opens ChatGPT. She asks: “best revenue intelligence platforms…
Demanding Views September 30
Incubeta Americas’ Amy Crowther on the Death of the Keyword: The Demand Gen Report Q&A
Key Takeaways Consumers have swapped keyword searches for conversational AI prompts, compressing the consideration stage of the funnel…
Feature September 24
CHEQ, Clozd, Intentsify and Omnibound Sponsor B2BMX Summit at Advertising Week New York 2026
Key Takeaways The B2BMX Summit at Advertising Week New York 2026 is bringing together four sponsors whose offerings…
Uncategorized September 23
HG Insights Launches First GEO-powered Software Review Platform for B2B TechVendors
Key Takeaways HG Insights is expanding TrustRadius into HG Customer Voice, a platform that combines verified reviews, technographic…
News Brief August 26
GNW Finds GEO Adoption Accelerating Across B2B Marketing
Key Takeaways GEO has passed the tipping point, with 92% of organizations already experimenting or operationalizing it and…
News Brief August 24
Consumers Lack Trust in AI Search Results: WordPress
Key Takeaways WordPress’s survey found 74% of enterprise decision-makers say AI discoverability is a priority, yet only 17%…
News Brief August 18
The CMS Reset Has Begun—And AI Is the Catalyst
Generative AI has quietly changed what users expect from every digital experience. After interacting with systems that understand…
Demanding Views August 18
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