The rules of demand generation are shifting faster than any playbook can track. Budgets are moving. AI is rewriting workflows. And the definition of a good lead looks nothing like it did two years ago. You have until September 11 to add your perspective and help shape what the industry learns next.
The 2026 Demand Generation Benchmark Survey closes September 11. After that, the window shuts and the data set locks. Every response before then sharpens the picture of how B2B marketing teams are adapting right now.
Your voice matters because the findings only get more useful as more marketers weigh in. Miss the date, and you miss the chance to influence the benchmarks your peers will measure against all year.
What the 2026 Demand Gen Benchmark Survey Covers
This year’s survey digs into the shifts defining high-performing teams. Add your input before September 11 on:
- Budget priorities. Where dollars flow next. ABM/ABX, content, personalization, intent data and AI-powered platforms all compete for the same finite spend.
- The lead quality reset. Teams are trading raw MQL volume for qualified, sales-ready opportunities that actually convert.
- AI across the workflow. From drafting content to predictive scoring, campaign optimization and workflow orchestration, AI is moving from pilot to production.
- Revenue attribution. Marketers now link their work to sourced revenue, influenced pipeline and customer expansion, not just traffic and inquiries.
- Sales and marketing alignment. Shared goals, shared metrics and coordinated go-to-market separate the leaders from everyone else.
This benchmark does more than flag trends. It shows how your peers allocate budget, rank priorities and measure success, so you can pressure-test your own strategy against the market.
How to Take the Survey Before It Closes
Think about the questions you’re already wrestling with as you plan ahead. Is your budget growing or getting squeezed? Are you building an intent data strategy or still evaluating vendors? Have your brand and demand teams finally started working from the same playbook? Are you shifting spend toward AI tools, and can you measure the return?
The survey takes just a few minutes. Share how your team builds pipeline, measures impact and adapts to a market that won’t sit still. The more marketers who respond before September 11, the sharper the findings become for everyone.
The deadline is September 11. Take the 2026 Demand Generation Benchmark Survey now and help shape the insights that define the year ahead.
