Key Takeaways
- Smartly is bringing LinkedIn Ads into its unified advertising platform, so B2B marketers can personalize creative for professional audiences, scale video production with AI automation and use performance intelligence to keep improving results.
- By pairing LinkedIn’s professional audience data with Smartly’s creative automation, marketers can turn a deeper understanding of who they’re reaching into more relevant ads and a continuous loop that makes each campaign better than the last.
Smartly, the AI-powered advertising technology company, recently announced a new integration bringing LinkedIn Ads into its unified advertising platform, expanding the channels marketers can manage with Smartly.
The integration will help marketers personalize creative for professional audiences, accelerate video production and use audience and performance intelligence to continuously improve advertising outcomes.
By combining LinkedIn’s professional audience with Smartly’s creative automation and intelligence, marketers can turn a deeper understanding of who they are reaching into more relevant advertising and continuously improve what performs, according to officials.
Why Creative Personalization Matters More in Complex B2B Buying
Smartly CEO Laura Desmond stated the collaboration with LinkedIn extends Smartly’s creative and intelligence capabilities to one of the most important environments for B2B marketers.
“When you’re engaging a complex buying group, one message or one piece of creative isn’t enough,” said Desmond in a statement. ”Smartly makes it possible to turn audience intelligence into relevant creative at scale, learn from performance, and continuously make the next ad better. Smartly’s integration with LinkedIn brings that advantage to B2B marketers.”
What the LinkedIn Integration Adds for Creative, Video and Performance
With purchase decisions often involving multiple stakeholders with different priorities, raising the need for creative that speaks to distinct audiences, buying stages and markets. The integration brings Smartly’s creative and performance capabilities to LinkedIn at a time when B2B marketers are navigating increasingly complex buying journeys.
For B2B marketers, this brings Smartly’s AI-powered creative and campaign intelligence capabilities to LinkedIn, helping teams:
- Make B2B creative more intelligent: Combine audience insights from LinkedIn’s professional network with Smartly’s creative intelligence to create and deliver more relevant creative across the buying journey.
- Scale video for LinkedIn: Use AI-powered automation to produce, version and iterate video at scale, turning existing creative into more relevant video assets for LinkedIn faster.
- Turn performance signals into action: Bring campaign and creative insights into a continuous intelligence loop that uses AI to surface what’s working, identify opportunities to optimize and inform smarter creative and campaign decisions on LinkedIn.
To learn more about the Smartly integration for LinkedIn and the value it is bringing to marketers globally, visit Smartly.io.
