by Demand Gen Report Team | Jan 21, 2009 | Demanding Views
Let no lead go to waste. To ensure leads move through the sales pipeline without falling through the cracks, marketers must work to understand their marketplaces better than ever before. By implementing automated marketing programs that can intelligently identify...
by Demand Gen Report Team | Jan 12, 2009 | Demanding Views
The answer lies in the ability for a company to balance. There are arguments for both sides of the quantity vs. quality debate. It depends on the profitability of the companies being targeted and the amount of prospective leads. Falling on the wrong side of this...
by Demand Gen Report Team | Jan 7, 2009 | Demanding Views
1.Database Marketing Takes Center Stage: While we should all be focused on enhancing and enriching our databases the need for more targeted segmentation and messaging will put a renewed emphasis on this old tactical area that can be ignored or even forgotten. I...
by Demand Gen Report Team | Dec 16, 2008 | Demanding Views
It is a bit stunning and possibly worth every bit of attention it gets. I highly recommend the CMO Council report titled “Routes To Revenue” this data comes from because the whole picture vacillates between an indictment of executive information ignorance, and a...
by Demand Gen Report Team | Dec 3, 2008 | Demanding Views
At some point, you realize that your lead generation programs are working and – presto – leads are coming into the company. But the aftermath is a total scramble. You’ve probably used spreadsheets to track leads for each campaign – that’s if you were...
