- Published in News Briefs
Designed to drive engagement and conversions, the triggered email capabilities of Evergage’s real-time personalization platform enable B2B marketers to automatically trigger perfectly timed, relevant, one-off emails based on an individual’s in-the-moment actions across channels. The solution can help marketers cut through the clutter — making their emails more personalized, timely and effective.
Real-time personalization platform Evergage announced it has launched new triggered email capabilities within the company’s Evergage for Email offering. The functionality is designed to enable digital marketers to automatically trigger relevant, one-off emails based on an individual’s current actions across channels.
The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding relevant and targeted messaging.
Evergage, a real-time personalization platform, has raised $10 million in Series C funding. The round was led by Arrowroot Capital, which also led the company’s Series B round in early 2016, bringing total funding to $31.5 million. Additional investors include G20 Ventures and PJC.