ActiveCampaign, a provider of customer experience automation (CXA) solutions, raised $100 million in a Series B growth round.
According to company officials, ActiveCampaign plans to use the funding to develop the CXA category through product innovations while continuing international expansion and building on its customer success team and partner ecosystem.
The round of funding was led by Susquehanna Growth Equity (SGE). Silversmith Capital Partners, which was the sole investor in ActiveCampaign's $20 million Series A in 2016, also participated in this round.
ActiveCampaign aims to make its technology accessible to small, midsize and enterprise businesses. The company has 90,000 customers spanning 161 countries and diverse industries.