Leadspace, an audience management platform for marketing and sales, announced it has raised $21 million in a Series C funding round led by Arrowroot Capital and JVP. The funding positions the company to continue growing its AI product offerings and customer base within the US and Israel.
The Leadspace Audience Management Platform is designed to help marketing and sales teams find and target ideal customers, recommend how to best engage them and enrich their internal databases with its combination of unparalleled third-party data sources and AI. The company stated that clients such as Microsoft, Marketo, AppDynamics, HP Enterprise and N3 have used Leadspace to transform their B2B marketing efforts throughout the past year.
“There's a lot of AI ‘hype and myth,’ and a lot of our customers are looking to make sure it's actionable and driving results,” said Doug Bewsher, CEO of Leadspace, in an interview with Demand Gen Report. “If you think about the skillset, we're seeing the same thing happen with AI that happened with marketing automation five years ago. So, we're looking to make AI actionable and have our customers find value in it from the beginning.”