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Acquia Looks To Create Open Digital Experience Platform With Mautic Acquisition

Source: Acquia Source: Acquia

Acquia, a digital experience cloud platform, acquired Mautic, an open source marketing automation software provider, for an undisclosed amount.

The companies aim to create an open digital experience platform that will enable users to automate, personalize and measure the entire customer lifecycle and create one-to-one customer experiences.

“With this acquisition, we are combining open source content management with open source marketing automation,” said Dries Buytaert, Co-Founder, CTO and Chairman of Acquia, in a statement. “Just as Drupal disrupted web content management, we believe Mautic disrupts the marketing automation world with open source, providing our customers faster innovation, more agility, more flexibility and better integrations.”