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Demandbase Launches Dynamic Audiences Designed To Automate ABM Campaigns

Demandbase is adding the Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to further automate their advertising and marketing campaigns. Powered by Artificial Intelligence, Dynamic Audiences is designed to automate the targeting of specific accounts with specific messages based on sales stage, intent, website engagement and other buyer data.

With the new feature, Demandbase aims to enable practitioners to: 

  • Automatically advertise to new accounts as they progress through the buyer's journey;
  • Prioritize marketing investment on accounts showing interest in the user’s products;
  • Deliver relevant content to target accounts; and
  • Save time and resources by creating always-on campaigns.   

"B2B Marketers continue to fight many uphill battles when it comes to influencing revenue, including identifying and updating their audience lists to ensure their campaigns are reaching the right accounts," said Peter Isaacson, CMO of Demandbase, in a statement. "Automated Advertising using Dynamic Audiences allows marketers to quickly create a ‘set-it-and-forget-it’ approach to their account-based marketing.”

Dynamic Audiences will be available worldwide in February 2020.