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Marketo CEO Leaves Adobe One Year After Acquisition

Marketo CEO Leaves Adobe One Year After Acquisition

Marketo CEO Steve Lucas has announced his departure from Adobe, roughly one year after the company signed a…

Industry News September 23
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Sales Gets Social: The Rising Tide Of Social Engagement Tools

Sales Gets Social: The Rising Tide Of Social Engagement Tools

In the early stages of launching my company Grapevine6, we met with all kinds of businesses to find…

Demanding Views July 29
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Personalized, VIP Experiences & Influencer-Driven Content Drive Strategies For Live Events

Personalized, VIP Experiences & Influencer-Driven Content Drive Strategies For Live Events

As digital channels grow more crowded, B2B marketers are pouring more of their marketing dollars into events, where…

Industry News June 5
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Demandbase Introduces Ecosystem For ABM Tech Integrations

Demandbase Introduces Ecosystem For ABM Tech Integrations

Demandbase has launched the Demandbase ABM Ecosystem, which is designed to expand ABM from single-vendor solutions to include…

Industry News May 8
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SAP Launches New Solution For Managing Customer Data, Partner Access

SAP Launches New Solution For Managing Customer Data, Partner Access

SAP unveiled SAP Customer Identity and Access Management (CIAM) solutions designed to help B2B companies manage customer and…

Industry News May 1
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Interactive Content, Syndication Networks Fuel Buyer Insights, Go-To-Market Strategies

Interactive Content, Syndication Networks Fuel Buyer Insights, Go-To-Market Strategies

The value of content marketing extends beyond just a top-of-funnel activity. When leveraged correctly, content insights can provide…

Industry News February 7
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Televerde Hires Morag Lucey As First Female CEO

Televerde Hires Morag Lucey As First Female CEO

Televerde, the demand generation and sales acceleration solutions provider, unveiled Morag Lucey as the company's new CEO. Lucey…

Industry News January 7
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SAP Unveils Intelligent Services For Its Marketing Cloud Offering

SAP Unveils Intelligent Services For Its Marketing Cloud Offering

SAP Marketing Cloud is positioned to provide a single view of customers, as well as consent-based marketing and…

Solution Spotlight November 16
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SAP SE Acquires Qualtrics For $8B

SAP SE Acquires Qualtrics For $8B

SAP SE announced that it had signed a definitive agreement to acquire Qualtrics, a research and experience management…

Industry News November 12
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Marketo Acquisition Talks Heat Up With Reports Of Adobe Deal Close

Marketo Acquisition Talks Heat Up With Reports Of Adobe Deal Close

Adobe, a creative, marketing and document management company, is in negotiations to purchase Marketo, a marketing automation software…

Financial News September 13
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Marketo Appoints Former SAP Executive As New Global President

Marketo Appoints Former SAP Executive As New Global President

Marketo has appointed Mika Yamamoto as Global President. The company said she will focus on supporting and enhancing…

Industry News August 29
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Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more…

Industry News July 18
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