B2B marketing has no shortage of techniques, methods, and strategies to use at a moment’s notice. Some are new, some are old, and some are finally just now getting their time in the spotlight.
Account-Based Marketing (ABM) belongs to the latter. As a concept, one which hyper-targets accounts likely to convert into revenue, it’s been around for a while — roughly 15 years or more. But, for many, it’s only just now taking off.