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Pardot Adds Opt-In Tracking Code For EU Privacy Directive Compliance

Following the finalization of Europe's new privacy regulations, marketing automation software providers are taking notice and adding features…

Industry News June 23
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How Your Closed Prospects Are Like The Vintage On A Fine Wine

By Ian Michiels, Principal Analyst, Gleanster Research In wine-making a vintage wine is one that is made from…

Industry News June 21
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MarketingProfs BtoB Forum Provides Tips On Engaging The Changing Buyer

While marketing automation adoption continues to grow, many BtoB organizations are not capitalizing on the features and functions…

Industry News June 21
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