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Cloudera Leverages Intent Data To Achieve 50% Target-Industry Engagement

Cloudera Leverages Intent Data To Achieve 50% Target-Industry Engagement

Cloudera, the enterprise data cloud company, was an early adopter of account-based marketing (ABM). Like many organizations that…

Case Studies May 4
ABM API API Management attribution models attribution platform brand awareness brand building branding broadcast marketers conversion rates LeadsRX marketing platform ROAS sales funnel visualization
LeadsRx Launches Version 3.0 Of Attribution Platform

LeadsRx Launches Version 3.0 Of Attribution Platform

LeadRx Inc., a marketing attribution platform, has announced Version 3.0 of LeadsRx Attribution. The improved platform aims to…

Solution Spotlight May 4
brand engagement branding digital data direct mail campaigns direct marketing ecofriendly effective marketing Marketing Campaign Development Marketing Interactions marketing mix PFL
How To Develop Direct Mail Campaigns That Are Effective & Eco-Friendly

How To Develop Direct Mail Campaigns That Are Effective & Eco-Friendly

Sustainability is top-of-mind for many decision-makers, and using direct mail to reach them is a highly effective tactic…

Demanding Views May 4
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Campaign Optimization Series
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Strategy & Planning Series