Demand Gen Report

TripleDart’s 2026 State of SaaS PPC Benchmark Report

Key Takeaways: TripleDart’s report shows that PPC performance varies widely by SaaS vertical, buyer intent, and campaign structure, making generic benchmarks less useful. The data suggests AI-optimized campaign management, intent...

DGR PAN’s Zareen Fidlon on AI Credibility Fatigue

PAN’s Zareen Fidlon on AI Credibility Fatigue, Trust Signals and Brand Visibility: The Demand Gen Report Q&A

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Ad Tech Learned to Game Itself

Demanding Views

2X Acquires Knownwell Businessman and businesswoman shaking hands in a professional setting symbolizing a successful deal, partnership, or job interview.

2X Acquires Knownwell to Build the First GTM Human-Agentic Services Company

News Brief

Pam Didner Shows How to Build A GTM Plan Executives Can Actually Approve: Lessons Learned at B2BMX

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Latest Posts

Building An Immersive Sales Experience

Immersive sales is one of the fast-growing trends among sales and marketing leaders today.

Demanding Views August 24

A Tale Of Two RevOps Journeys: How Okta & Carbon Black Achieved Revenue Growth By Realigning Their Go-To-Market Strategies

Alignment across organizations has been a hot topic — and common pain point — for many B2B teams looking to get a holistic view of their customers and drive growth.…

Industry News November 6

What’s The Impact Of The New Demand Unit Waterfall? Hear From 30 B2B Experts

The SiriusDecisions Demand Waterfall has served as an iconic framework shaping the way many B2B organizations have managed and tracked lead management over the past decade.

Blog May 31