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Business corporate leadership concept. Beautiful young happy smiling professional hispanic black woman in modern home officeNews Brief

B2B Marketers Changing Strategies Due to Current Economic Climate: Harris Poll

An astounding 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic environment, incorporation of artificial intelligence (AI) tools and a generational shift in...

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Mediafly Enhances AI Capabilities with Appinium Acquisition

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Salesforce Looks to End ‘Do-Not-Reply’ Marketing with Marketing Cloud Next

News Brief
DV B2B Search

Measuring the True Value of Search in B2B Marketing

Demanding Views
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The Rise of B2B Influencers on LinkedIn

News Brief

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Defeating business competitors, New creativity creates competitive advantage, Business leaders win, Strategies and ideas for success, Businessman riding a rocket at high speed, Vector design.

How ‘Growth Gurus’ Are Redefining B2B Success With Data, Experimentation & Multichannel Mastery

New research revealed that 30% of B2B marketers saw significant growth in 2024 — and those high-achievers were more likely to balance data and tech excellence with a genuine connection…

Blog January 15
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Is It Time To Open The Gate To Your Long-Form Content?

At the heart of almost every B2B lead generation campaign sits gated long-form content. From white papers to reports, E-books to expert guides, marketers drive leads into the sales pipeline…

Demanding Views January 13
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Contentstack Acquires Lytics To Help Enhance Composable DXP

Contentstack, a composable digital experience platform (DXP), acquired Lytics, a real-time customer data platform, with the goal of bringing comprehensive audience insights, content analytics and profile management to the Contentstack platform.

Industry News January 9
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