Demand Gen Report

Salesforce Looks to End ‘Do-Not-Reply’ Marketing with Marketing Cloud Next

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing. Powered by autonomous artificial intelligence (AI) agents that act...

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Businesses Set To Increase Software Spending In 2025, Despite High Levels Of Purchase Regret

More than half (59%) of global businesses regret at least one software purchase they made in past 18 months, new research revealed. According to the “2025 Tech Trends Report” —…

Blog November 27

Getting Back To Basics With B2B Marketing

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on…

Industry News November 22

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Gong Unveils New AI Tools To Help Drive Revenue Outcomes

Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, generating insights and driving actions to achieve greater revenue success.

Industry News November 22