by Stephen Betz, Contributing Writer | Dec 5, 2017 | Industry News
G2 Crowd, a business solution review platform, announced the appointment of Ryan Bonnici as Chief Marketing Officer. In his new role, Bonnici will oversee planning, development and execution of the company’s marketing programs, with special focus on growing G2...
by Stephen Betz, Contributing Writer | Dec 4, 2017 | Industry News
Hyland, a provider of content services solutions, has released a new Contract Management Point Application within the OnBase by Hyland enterprise information platform. The solution aims to deliver a flexible contract management system designed to centralize...
by Stephen Betz, Contributing Writer | Dec 4, 2017 | Industry News
Simplus, a cloud solutions company, has raised $9.3 million in Series B funding. The funding was led by repeat Simplus investor EPIC Ventures, as well as Salesforce Ventures, Cross Creek Advisor and others. Simplus also raised an additional $8.5 million in debt...
by Kevin Joyce, The Pedowitz Group | Dec 1, 2017 | Demanding Views
I don’t have time or resources to invest in partnerships that exchange kind words and tchotchkes but produce precious few business deals. Below are five proven steps to build a thriving technology/service partner...
by Klaudia Tirico | Nov 30, 2017 | Industry News
Bigtincan, a mobile, AI-powered sales enablement automation solution provider, has acquired Israel-based Contondo for an undisclosed fee. Through the acquisition, the company aims to strengthen its investments and expand future capabilities of the Bigtincan Hub...
by Stephen Betz, Contributing Writer | Nov 29, 2017 | Industry News
Openprise, a data orchestration platform for marketing and sales, unveiled new poll data that shows only 43% of B2B sales and marketing professionals are aware of the General Data Protection Regulation (GDPR). The poll shows that companies with EU data in...
by Klaudia Tirico | Nov 29, 2017 | Blog
How do you spearhead the implementation of a shared revenue model and align sales and marketing during an acquisition (or two)? Just ask Susan Wall, VP of Marketing for Oracle + Bronto, who pulled it off when Bronto was first acquired by NetSuite and then when...
by Stephen Betz, Contributing Editor | Nov 28, 2017 | Solution Spotlight
SalesDirector.ai is a program designed to help sales teams forecast accurately, sell better and get to predictable revenue. Features/Functionality By connecting CRM, Email, calendar and call log data, SalesDirector.ai can help companies identify which deals are worth...
by Karl Wirth, Evergage | Nov 27, 2017 | Demanding Views
As a consumer, I expect the companies I interact with to personalize my experiences. If they don’t, they risk not being relevant to me. And if they aren’t relevant to me, I’ll take my business somewhere else. Here’s an example. My...
by Klaudia Tirico | Nov 21, 2017 | Industry News
Synthio, a customer data platform provider formerly known as Social123, has announced it has joined the Marketo Accelerate partner ecosystem. The company’s platform will integrate directly with Marketo’s Engagement Platform, positioning B2B marketing to...
by Stephen Betz, Contributing Writer | Nov 17, 2017 | Demanding Views, Industry News
Conductor, an organic marketing solution, has released a business intelligence (BI) reporting solution called The FlexHub. The solution is the latest addition to Conductor Searchlight, the company’s content intelligence platform. The new solution is...
by Kayli Barth, Contributing Writer | Nov 15, 2017 | Industry News
For much of the past decade, success for B2B marketers has been defined as getting buyers to respond to offers by clicking on, opening or downloading an asset. While these actions are still often used as a sign of initial interest from an individual buyer or an...
