by Scott Salkin, Allbound | Oct 28, 2016 | Demanding Views
B2B sales and marketing trends (and the buzzwords that fuel them) seem to come and go as quickly as the latest internet meme these days. Many end-up riding endless waves, falling and rising in popularity as mediums change, attention spans get shorter, and marketing...
by Brian Anderson | Oct 28, 2016 | Industry News
Marketo announced Steve Lucas, former SAP and Salesforce executive,will become the company’s new CEO. He succeeds Marketo Founder and current CEO Phil Fernandez, who will step down on Nov. 1. The announcement comes two months after Marketo entered a definitive...
by Brian Anderson | Oct 27, 2016 | Industry News
A quarter of enterprise B2B marketers noted that limited resources were their biggest obstacle to meeting their demand gen goals, according to a new study from Annuitas. The demand gen consulting company said marketers also cited lack of budget (18%) and lack of a...
by Brian Anderson | Oct 26, 2016 | Industry News
Social media analytics platform Netbase has unveiled its Customer Experience Analytics solution, a tool that enables companies to gain insight into customer satisfaction, buying intent and competitive preferences, according to the company. The analytics solution...
by Klaudia Tirico | Oct 25, 2016 | Industry News
Marketing attribution software Visual IQ acquired Refined Labs, a German attribution and customer journey analytics provider, to strengthen its global attribution offering. Visual IQ said the addition of Refined Labs’ analytics technology will enhance its...
by Klaudia Tirico | Oct 25, 2016 | Blog
As a Millennial, I’ve been an advocate of social media since the early days of MySpace. Peer recommendations continue to be a major selling point in both B2B and B2C communities, and I can’t help but be fascinated with the role social media marketing plays...
by Klaudia Tirico | Oct 25, 2016 | Solution Spotlight
LeadGenius, formerly known as MobileWorks, is a two-year-old startup with an outbound lead generation platform that helps B2B sales teams find and connect with ideal contacts and accounts. The company uses machine learning, multiple data sources, a global research...
by Klaudia Tirico | Oct 24, 2016 | Industry News
Content and SEO intelligence platform Conductor has launched Insight Stream, a solution designed to help marketers manage content and SEO strategy. The solution provides relevant business insights leveraged from web crawling, competitive intelligence data, web...
by Justin Gray, LeadMD | Oct 21, 2016 | Demanding Views
The term Account-Based Marketing doesn’t take it far enough for my liking. Just the mere presence of the word marketing might make your sales team feel like they’re absolved of any labor in the process of driving engagement (they can be literal like that...
by Klaudia Tirico | Oct 21, 2016 | Industry News
Invoca, a call monitoring technology company, has launched Voice Marketing Cloud, a solution it says can connect insights from voice conversations to the rest of the customer journey by bringing a full suite of marketing automation capabilities to phone calls. It...
by Klaudia Tirico | Oct 20, 2016 | Industry News
Wipro Limited, an IT services company, announced that it has agreed to acquire global cloud services company Appirio for $500 million. Appirio is known as a systems integrator that helps customers run Salesforce and Workday software. Wipro will consolidate its...
by Klaudia Tirico | Oct 19, 2016 | Industry News
The Wall Street Journal reported that Salesforce had eyes on acquiring more than a dozen public companies, according to a recently leaked internal presentation for its board members. The confidential May 2016 presentation, titled: M&A Target Review, was found...
