by Brian Anderson | Jun 29, 2016 | Industry News
After seeing success with its programmatic efforts for sponsored content, LinkedIn announced that it is preparing to offer advertisers the option to buy display ads for desktop devices. This new offering will enable marketers to purchase display ads programmatically...
by Audrey Goodson Kingo | Jun 29, 2016 | Industry News
More than 500 B2B professionals are expected to meet in Boston on Aug. 11 for the latest event hosted by #FlipMyFunnel, an account-based marketing (ABM) community founded by Sangram Vajre, Co-Founder and CMO of Terminus. “The #FlipMyFunnel B2B Marketing and Sales...
by Andrew Gaffney | Jun 28, 2016 | Blog
As part of the excitement building around account-based marketing (ABM), there has been a growing school of thought that leads and conventional funnel metrics will become a thing of the past. While it makes sense that companies adopting ABM will shift their attention...
by Klaudia Tirico | Jun 28, 2016 | Case Studies
Account-based marketing (ABM) technology provider Demandbase leveraged LookBookHQ, a content marketing automation platform, to help create bundled content intended to educate its target account audience on ABM. Challenge: Demandbase wanted to engage with its target...
by Brian Anderson | Jun 28, 2016 | Financial News, Industry News
Callidus Software, a cloud-based marketing, sales and customer experience solution provider, has acquired the technology assets of enterprise gamification company Badgeville for $7.5 million in an all-cash deal. Callidus said it intends to integrate Badgeville’s...
by Audrey Goodson Kingo | Jun 27, 2016 | Industry News
Customer service software provider Freshdesk unveiled the launch of Freshsales, a customer relationship management (CRM) solution designed for sales reps working in high-velocity environments. The solution will offer a number of integrated capabilities, including:...
by Klaudia Tirico | Jun 27, 2016 | Solution Spotlight
Return Path’s Email Optimization Platform is designed to give marketers new levels of insight to solve deliverability issues and improve email campaign performance. Features of this release include a Mission Control dashboard, ESP Connect and a new...
by Erik Matlick, Bombora | Jun 24, 2016 | Demanding Views
B2B marketers are flocking to the account-based marketing (ABM) trend, attempting to focus only on their best prospects and the goal of moving them more smoothly and quickly through their purchasing journey. But there are problems. A major challenge is aligning all...
by Audrey Goodson Kingo | Jun 24, 2016 | Industry News
Today’s B2B buyers are taking longer to make purchase decisions, but they expect solution vendors to be timely. That dichotomy is particularly true when it comes to purchasing technology solutions: As most B2B companies’ tech stacks continue to expand,...
by Audrey Goodson Kingo | Jun 23, 2016 | Industry News
Marketing automation provider SharpSpring announced the launch of a landing page builder and blog builder. The capabilities will enable users to use existing lead data captured in SharpSpring and build pages and emails that adapt to visitors by displaying different...
by Klaudia Tirico | Jun 22, 2016 | Industry News
Twitter is looking to enhance its video content capabilities with two recent moves: The company acquired Magic Pony, a machine learning and visual processing technology, and has partnered with video marketing platform Innovid to provide data analytics and tools to...
by Carol Krol | Jun 22, 2016 | Blog
As digitally-savvy business buyers become more self-directed and less reliant on sales reps, the role of the sales person is going through a major transition. Both marketing and sales teams need to adapt their approach, and that will require new skills and new tools....
