by Brian Anderson | Mar 16, 2016 | Blog
Photo Credit: Joseph Sohm / Shutterstock.com You don’t have to be following the 2016 Presidential Primaries in the U.S. to know that things are getting rather heated for both parties. Oftentimes candidates resort to screaming over one...
by Klaudia Tirico | Mar 15, 2016 | Solution Spotlight
The Captora marketing platform is designed to target and launch top-of-funnel campaigns at scale, while also enhancing campaigns across search, advertising and social channels. FEATURES/FUNCTIONALITY The platform comes with crawling technology designed to analyze...
by Brandi Eppolito, Spiceworks | Mar 15, 2016 | Demanding Views
If you’re in content marketing or sales enablement, you may have heard the somewhat terrifying stat that nearly 70% of content doesn’t get used by the sales team. That’s right — more than two-thirds of content created by...
by Brian Anderson | Mar 15, 2016 | Industry News
Google announced the release of the Google Analytics 360 Suite, a set of marketing analytics products designed to help enterprise-level marketers obtain and use insight on prospective buyers to gain a comprehensive view of the customer journey. At the core of the...
by Brian Anderson | Mar 14, 2016 | Industry News
ClearStory Data, a data intelligence company, has unveiled B2B StoryBoards, a solution the company said is designed to provide consistent reporting and insight to normally disparate networks of users, external partners, stakeholders and clients. The company said the...
by Klaudia Tirico | Mar 11, 2016 | Industry News
Cross-device audience measurement company Verto Analytics appointed two executives to accelerate international growth. Alison Murdock was named Senior VP of Marketing, and will be responsible for global brand strategy, marketing and communications. Michael Read was...
by Brian Anderson | Mar 10, 2016 | Industry News
SqueezeCMM, a content marketing measurement provider, launched a new module within its platform designed to help B2B marketers effectively track leads and conversion from native advertising. The module provides a centralized view where users can see performance data...
by Brian Anderson | Mar 10, 2016 | Industry News
In the company’s continued effort to push upmarket with its marketing automation product, Marketo announced that it has partnered with Accenture to strengthen relationships with current and prospective accounts for both parties. As part of the partnership,...
by Brian Anderson | Mar 9, 2016 | Industry News
With more buyers looking to colleagues and peers to research buying decisions, B2B organizations such as Dashlane and Booker Software are turning to online review platforms to enhance their marketing efforts. These review sites can provide credible user experiences...
by Klaudia Tirico | Mar 9, 2016 | Financial News
Social data analytics provider Crimson Hexagon has raised $20 million in growth equity financing. The funding, led by Sageview Capital, positions the company to expand its global sales and marketing team and infrastructure. The company has raised $17.5 million in...
by Andrew Gaffney | Mar 9, 2016 | Blog
Editor’s note: As part of a special arrangement, the article below has been syndicated from the Content4Demand blog. G3 Communications has been publishing Demand Gen Report for more than eight years, and from the first day there has...
by By Judd Marcello, Smartling | Mar 8, 2016 | Demanding Views
“There’s an app for that,” promised Apple’s famous slogan from the early days of the iPhone. While this was once a disruptive, head-turning concept, today it’s…well, pretty much true. Apps have taken over our lives, not just filling up our phones but...
