by Brian Anderson | Dec 8, 2014 | Industry News
Business.com announced the launch of LENS, the company’s lead expansion and nurturing service. With LENS, users are positioned to gain insight into how a target audience interacts with display advertising and email nurturing campaigns — enabling users to convert...
by Brian Anderson | Dec 5, 2014 | Industry News
IBM announced that Watson Analytics, the company’s language-based service that offers predictive and visual analytics tools, is available now in beta. A marketing or sales rep can use familiar business terms to source, cleanse and refine data, discover insights,...
by Brian Anderson | Dec 4, 2014 | Industry News
Vidyard announced that it has integrated with the Act-On marketing automation platform. The integration is designed to give Act-On users the ability to track viewer activity on video content hosted through Vidyard. The integration intends to enable marketers use video...
by Brian Anderson | Dec 3, 2014 | Solution Spotlight
Elasticsearch is an open source, distributed real-time search and analytics engine designed to help users turn recently acquired data into valuable insights. Features/Functions The platform is positioned as a tool to help marketers analyze new data as it enters the...
by Brian Anderson, Associate Editor | Dec 3, 2014 | Industry News
As B2B marketers flesh out their content strategies for 2015, many are taking a look at its role throughout the buyer’s journey — not just for top-of-the-funnel demand generation. In a recent webinar hosted by NewsCred, trends and strategies for content...
by Brian Anderson | Dec 2, 2014 | Demanding Views
By David Crane, Marketing Technology Strategist, Integrate Marketers are showing signs of embracing data-driven strategies to identify prospects, deliver a better customer experience and improve overall marketing results. However, in my conversations with CMOs and...
by Brian Anderson | Dec 2, 2014 | Industry News
Salesfusion, a marketing automation solutions provider for SMBs, unveiled a monthly email deliverability monitoring and analysis service designed to provide campaign-specific metrics, analysis of campaign results and best practices to help marketers further enhance...
by Brian Anderson | Dec 1, 2014 | Industry News
Swrve, a mobile marketing automation provider, reported a 250% increase in revenue 250% over the first half of last year. The company also announced that it has over 750 million unique users. The company states that more than three billion transactions take place...
by Kim Zimmermann | Nov 28, 2014 | Industry News
Dynamic Yield, a provider of automated, real-time personalization and conversion optimization solutions, recently launched a landing page optimization module. The application is positioned to provide marketers with the ability to quickly create, publish and...
by Brian Anderson | Nov 26, 2014 | Industry News
IBM announced the launch of IBM B2B Commerce, which is positioned to help B2B organizations deploy digital storefronts with no technical skills or expertise. IBM B2B Commerce is designed to help B2B companies create buying experiences similar to those found on B2C...
by Brian Anderson | Nov 25, 2014 | Solution Spotlight
RingLead is a tool designed to analyze, remove, merge and prevent Salesforce duplicates, including leads, contacts and accounts. Features/Functions The solution offers a full suite of applications positioned to remove existing duplicates and prevent the creation of...
by Kim Ann Zimmermann, Managing Editor | Nov 25, 2014 | Industry News
Gone are the days of B2B marketers developing content simply to generate new leads. Creating sales enablement content to drive prospects further down the funnel is now a critical part of the B2B marketer’s role. However, progressive marketers are moving beyond...
