by Kim Zimmermann | Jun 20, 2014 | Industry News
Oracle Corporation announced that fiscal Q4 2014 revenues were up 3% to $11.3 billion, while software and cloud revenues were up 4% to $8.9 billion. In addition, cloud infrastructure-as-a-service (IaaS) revenues were up 13% to $128 million. New software licenses...
by Kim Zimmermann | Jun 20, 2014 | Industry News
SIM Partners, a local and social marketing automation SaaS technology provider, raised $8 million in Series A funding to further develop its Velocity platform. Velocity is designed to maximize an enterprise brand’s social, search and mobile reach at a location...
by Brian Anderson | Jun 19, 2014 | Industry News
BusyEvent Mobile, a mobile event app provider, announced the availability of its enhanced DataKeys feature that enables event sponsors, exhibitors and speakers to collect, purchase, and download attendee data. The information is available any time before, during or...
by Kim Ann Zimmermann, Managing Editor | Jun 17, 2014 | Industry News
Automated emails outperform their manual counterparts when it comes to engaging customers, but the key is to ensure that these automated messages are timely, relevant and personalized. That was a key finding of Silverpop’s 2014 Email Marketing Benchmarks Study,...
by Brian Anderson | Jun 17, 2014 | Solution Spotlight
OneSource iSell gives sales reps the ability to track ideal sales prospects and delivers timely and relevant lead generation opportunities based on profile data. OneSource iSell gives sales reps the ability to track ideal sales prospects and delivers timely and...
by Brian Anderson | Jun 17, 2014 | Demanding Views
By David Crane, Strategic Development Manager and Marketing Technology Strategist, Integrate There has recently been much industry debate around “consolidation or proliferation” in the marketing technology space. This dialogue has essentially drawn a line...
by Brian Anderson | Jun 17, 2014 | Industry News
ON24, a provider of webinars and virtual communication solutions, announced integration between the ON24 Platform 10 webcasting solution and the Marketo Customer Engagement Platform. At the core of the integration is the ON24 Integration Service, which enables...
by Brian Anderson | Jun 16, 2014 | Industry News
GetResponse, an email service provider for small- and medium-sized businesses, announced its Landing Page Creator 2.0, which includes 100-plus templates to help marketers create landing page without IT assistance, training or coding background. By combining email and...
by Kim Zimmermann | Jun 13, 2014 | Industry News
Globys, a provider of Big Data analytic solutions, released Globys Mobile Occasions to help marketing teams understand and dynamically respond to customer behaviors, intentions and motivations. Delivered as a managed service, the solution taps into marketing...
by Brian Anderson | Jun 12, 2014 | Industry News
Elastic Grid, the B2B channel marketing solution platform formerly known as Elastic Digital, unveiled a new cloud-based demand generation suite designed to help channel partners quickly launch campaigns. The mobile platform provides partners with access to co-branded...
by Glenn Taylor, Associate Editor | Jun 11, 2014 | Industry News
B2B buyers are placing a greater emphasis on visual content throughout the purchasing lifecycle, and are accessing content much more frequently from smartphones and tablets. These trends have led to an even higher buyer reliance on content than ever before to assist...
by Brian Anderson | Jun 10, 2014 | Solution Spotlight
KiteDesk is a sales platform that combines CRM automation, social selling and sales intelligence in a web-based solution. KiteDesk is a sales platform that combines CRM automation, social selling and sales intelligence in a web-based solution. Features/Functions...
