by Kim Zimmermann | Jan 18, 2013 | Industry News
Compendium announced the release of Compendium 4.0, which adds integrations with social media platforms and marketing partners such as Eloqua, ExactTarget and Hootsuite and content scoring functionality among other features. Other features of the upgrade include a...
by Kim Zimmermann | Jan 18, 2013 | Industry News
Marketing automation provider Act-On Software released its Q4 and full-year 2012 results, including major gains in revenue and customer acquisition. According to a company news release, revenue in 2012 increased 298% over 2011. The number of customers increased by...
by Kim Zimmermann | Jan 17, 2013 | Industry News
The ROI Customer Lifecycle Marketing system from Right On Interactive, a customer lifecycle marketing company, now enables marketers to score the Twitter activity of prospects and customers and use the data to nurture leads, increase engagement and strengthen customer...
by Kim Zimmermann | Jan 16, 2013 | Industry News
Bulldog Solutions and Full Circle CRM plan to jointly develop a Revenue Performance Solution for Salesforce.com that is expected to tie together the critical components needed to measure revenue performance. The new offering will combine the Revenue Performance...
by Matthew S. McKenzie | Jan 16, 2013 | Industry News
Predictions are always a tricky business. That’s especially true when you’re looking at the future of marketing automation – a technology, and an industry, that continues to evolve at a lightning-quick pace. We put together the demand gen industry’s...
by Kim Zimmermann | Jan 16, 2013 | Solution Spotlight
Bonfire from Couch & Associates is a hosted and managed marketing automation solution that allows marketers to establish and maintain a dialog with prospects over time as they evolve from being passively interested to actively searching to fully engaged and ready...
by Kim Zimmermann | Jan 16, 2013 | Demanding Views
By Peter Gracey, COO and Co-Founder, AG Salesworks I’ve been doing some call monitoring recently and it has opened my eyes to an opportunity to really help my team pass more leads that close. We believe you can break qualification questions into two buckets. The...
by Kim Zimmermann | Jan 15, 2013 | Industry News
Vidyard, a video marketing platform for business, has expanded its reach into the marketing automation arena with the launch of its integration with HubSpot to provide video marketing analytics. The company began integrating with Eloqua late last year. The Vidyard...
by Kim Zimmermann | Jan 14, 2013 | Industry News
Zoho has released a new version of the company’s flagship CRM suite, including upgrades designed to simplify managing sales collateral and identifying leads based on a salesperson’s current location. The new Document Library module in Zoho CRM enables...
by Kim Zimmermann | Jan 11, 2013 | Industry News
B2B sales and marketing teams have not embraced technologies such as whiteboarding for visual storytelling even though they can improve demand generation. Only 13% of salespeople use an interactive writing surface such as a whiteboard to support their customer...
by Demand Gen Report Team | Jan 11, 2013 | Industry News
SalesFUSION, maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, has released a new solution for Sage CRM. The new version of SalesFUSION for Sage CRM delivers a fully integrated email marketing and web site visitor tracking...
by Owen McDonald, Contributing Editor | Jan 10, 2013 | Industry News
“Relevance” is the mantra for today’s B2B content marketers. Look beyond the content, however, and you’ll see other changes transforming another key to any successful lead generation campaign: the landing page. Yesterday’s passé...
