by Matthew S. McKenzie | Oct 16, 2012 | Industry News
This month’s DemandCon event in Boston offered a number of good case-study sessions for B2B marketers. One of the best of these studies showed just how important it is for a content marketing campaign to begin – and end – with a solid grip on B2B marketing...
by Demand Gen Report Team | Oct 15, 2012 | Solution Spotlight
At last month’s Dreamforce event in San Francisco, Demand Gen Report had a chance to speak with Marseli, a provider of sales and marketing technology solutions. One of the company’s key products is Marseli Insight for Salesforce.com – a marketing analytics...
by Demand Gen Report Team | Oct 15, 2012 | Demanding Views
By Chris Frank, Marketing Director, TreeHouse Interactive Editor’s note: This is the second in a two-part series. Click here to read Part One. Last week, we looked at the role technical capabilities and database cleanup issues play in maximizing the ROI from a...
by Demand Gen Report Team | Oct 15, 2012 | Industry News
StrongMail, a provider of email marketing and cross-marketing solutions, today announced an upgrade to its flagship email marketing solutions, Message Studio. The StrongMail Message Studio 7.1 features new testing, optimization, automation and reporting capabilities....
by Demand Gen Report Team | Oct 12, 2012 | Industry News
Yesterday’s acquisition of Pardot by email marketing vendor ExactTarget raises some interesting questions – both in terms of what the deal means for other email marketing firms, as well as its implications for ExactTarget in particular. Earlier today, Demand Gen...
by Demand Gen Report Team | Oct 12, 2012 | Industry News
ExactTarget yesterday announced plans to acquire marketing automation solution provider Pardot and e-commerce personalization solution provider iGoDigital. ExactTarget paid $95.5 million in total consideration for Pardot, including $85.5 million in cash and $10.0...
by Demand Gen Report Team | Oct 11, 2012 | Industry News
ReadyTalk announced earlier this week the availability of the ReadyTalk for Marketo connector to increase the accuracy of webinar-generated data and help move leads through the marketing and sales pipeline. Designed for Marketo customers, the connector leverages...
by Demand Gen Report Team | Oct 9, 2012 | Industry News
With more messaging being received and content being consumed on mobile devices, marketers are increasingly investing in tools that allow them to engage buyers across channels and platforms. Recent statistics identify the reasons for this trend: According to Demand...
by Demand Gen Report Team | Oct 9, 2012 | Demanding Views
By Chris Frank, Marketing Director, TreeHouse InteractiveEditor’s note: This is the first in a two-part series. It is no secret that getting a marketing automation system up, running, and contributing to your bottom line takes both implementing technology and...
by Demand Gen Report Team | Oct 9, 2012 | Solution Spotlight
Infor Global Solutions is a major provider of enterprise software systems, including ERP, financials, supply chain and CRM products. Now, the company appears to be setting its sights on the enterprise marketing automation market. Inforce Marketing, introduced at...
by Demand Gen Report Team | Oct 5, 2012 | Industry News
Madison Logic, a provider of B2B lead generation solutions, this week announced the addition of two new products, targeting the market for analytics, retargeting and lead nurturing solutions. The company’s Data Match Behavioral Analytics is intended to supply...
by Demand Gen Report Team | Oct 4, 2012 | Industry News
Many B2B sales and marketing organizations still exhibit a serious lack of alignment when it comes to messaging and content, according to a recent survey of more than 730 sale and marketing professionals. The study, conducted by Corporate Visions, Inc., included...
