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Demand Gen Report

DGR Super Bowl AdsDemanding Views

B2B Marketers Are Wasting a Half Century’s Worth of Super Bowl Ads

I’ve never bought a Super Bowl ad. Like most B2B CMOs, I’ve always seen them as flashy, expensive, and hard to justify to a CFO. Millions of dollars for 30...

Featured

DGR Hunan AI 1

The AI Race Won’t Save Your Pipeline— Human Leadership Still Will

Demanding Views
B2BMX AI Hackathon Create a vibrant vector illustration depicting a diverse group of people collaborating intensely at a bustling hackathon event, showcasing laptops, coding, and teamwork.

New for B2BMX 2026, The Ultimate AI Hackathon

Blog
Intentsify Salutary Data Professional network growth: Businessman using technology for strategic partnerships and improved business to business relationships worldwide.

Intentsify Acquires Salutary Data

News Brief
Swell AI Digital Data analysis, financial dashboard or accounting, corporate revenue or investment profit, tax, budget or marketing strategy concept, business people working with financial dashboard.

Escaping the Unknown: How Precision ABM Tripled Engagement

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Latest Posts

Person types on laptop keyboard near graphs, charts. Data analysis, financial planning, statistics, digital marketing, campaign optimization, measurement, business strategy concepts on neon vivid

Net Conversion Launches AI-Driven Enhancements to MarTech

Net Conversion recently announced new artificial intelligence (AI)-powered features within Conversionomics, its proprietary MarTech platform that provides media and analytics strategy for their client partners. Launched in 2008 as a…

News Brief July 28
Leadpages art

Leadpages Acquires Glorify to Streamline Campaign Creation

Earlier this month, Leadpages  announced its acquisition of Glorify, an intuitive design platform for creating high-performing marketing assets. Glorify’s design tools are now integrated into the Leadpages platform, streamlining campaign creation…

News Brief July 21
Agentic AI Adobe

Conveyor Raises $20M B2B for Agentic AI Development

Conveyor, a software company focused on automating customer trust workflows in enterprise sales, has raised $20 million in new funding. The company develops agent-based AI tools that streamline security reviews…

News Brief July 17
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