Demand Gen Report

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Semrush’s Strategic Shift to Modern Affiliate Marketing

Semrush, a leading online visibility management SaaS platform, was at a crossroads with its proprietary affiliate management platform. Initially developed in 2009, Semrush’s in-house platform was at the time state-of-the-art,...

Is Your Brand Ready for Answer Engines? Conductor’s Patrick Reinhart on the Shift to AEO/GEO

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Engagement Is the New Deliverability: Embracing Gmail’s Smarter Inbox

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This Year’s B2BMX is Right Around the Corner; Why You Should Make Your Reservations Today

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Multi-Channel Marketing Opportunities for Super Sunday

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Apollo.io Appoints New CMO, CRO to Accelerate GTM Innovation

Apollo.io, a leading artificial intelligence (AI)-powered go-to-market sales platform, recently announced the appointments of Marcio Arnecke as Chief Marketing Officer (CMO) and Adam Carr as Chief Revenue Officer (CRO). These…

News Brief June 5

Demand Gen Report Names New Editor

DemandGenReport.com is pleased to announce the hiring of James Hickey as the new editor at the website owned and operated by Emerald, the nation’s leading tradeshow company. Vito Salvatore, Associate…

Blog June 4

Escape This Memorial Day Weekend with B2B Webinars from Adobe, Netline

During a long holidaqy weekend, there’s no better way to get back in the zone than exploring actionable strategies to elevate your lead generation efforts. Watching a webinar or two…

News Brief May 25