by Demand Gen Report Team | Apr 22, 2011 | Industry News
“The Customer Engagement Platform is a major step towards digital intimacy and it marks the coming of a new era of online business,” said Michael Seifert, CEO, Sitecore. “Our customers can achieve results that were otherwise not possible before. Moreover, they will be...
by Demand Gen Report Team | Apr 22, 2011 | Industry News
As organizations increasingly look to address the gaps left by standard enterprise resource planning (ERP) and customer relationship management (CRM) applications, industry analysts note the need for organizations to provide more consistency, visibility and...
by Demand Gen Report Team | Apr 14, 2011 | Industry News
Building on its new ties to IBM users, Sugar also announced the new IBM iSolution Edition for SugarCRM, an integrated solution that offers customers more control over their data, ability to leverage IBM investments and an open CRM solution powered by IBM systems for...
by Demand Gen Report Team | Apr 13, 2011 | Industry News
“We’re recognizing that there are a lot of SMBs out there that should be communicating effectively using email marketing but aren’t,” iContact CEO Ryan Allis told DemandGen Report. “We’re trying to remove barriers so more people can use effective,...
by Demand Gen Report Team | Apr 13, 2011 | Industry News
“BtoB clients should be just as concerned if not more because of the larger impact those potential leaked contact points could have if hackers gain access to them,” noted Dennis Dayman, Chief Privacy and Security Officer at Eloqua. “In many cases, BtoB contact points...
by Demand Gen Report Team | Apr 12, 2011 | Industry News
The following are some basic steps for achieving successful lead nurturing: Define the objective of your nurturing program – and keep it realistic.While we would all like to increase our revenue by 50%, making that the objective of your first foray into a nurturing...
by Demand Gen Report Team | Apr 11, 2011 | Industry News
iCentera recently announced the availability of iCentera 8.0, the latest edition of the company’s on-demand sales enablement platform. The new release, tabbed “SSE” (Social Sales Enablement), is designed to help sales and marketing professionals...
by Demand Gen Report Team | Apr 11, 2011 | Podcasts
After securing $32 million is Series D funding from major backers including Sequoia Capital, Google Ventures and Salesforce.com, HubSpot solidified its position as a leading player in the marketing software space. DemandGen Report recently spoke with Mike Volpe, VP of...
by Demand Gen Report Team | Apr 11, 2011 | Industry News
The six part online workshop series is being offered at no charge to marketing executives and will consist of the following 30-minute sessions: ➢ Selling Lead Gen Internally | April 12 at 1pm ET ➢ Lead Generation A to Z | April 26 at 1pm ET ➢ Transforming...
by Demand Gen Report Team | Apr 10, 2011 | Industry News
In partnership, DCS will leverage the new Alinean Interactive White Paper platform to drive better demand generation campaigns for its BtoB marketing clients. Alinean will work collaboratively with the DCS writing staff to help develop interactive white paper content...
by Demand Gen Report Team | Apr 5, 2011 | Industry News
Malcolm Friedberg, President of Left Brain Marketing, a leading demand generation agency based in Silicon Valley, also said Q1 was the company’s strongest quarter to date. “We picked up several new enterprise clients and we expect that 2011 will continue to show...
by Demand Gen Report Team | Apr 4, 2011 | Industry News
DemandGen Report recently caught up with McDade, the CEO of lead development firm PointClear to discuss the new book. McDade also discussed his continued push to get both marketing and sales teams to realize the value in long-term leads, how to efficiently define your...
