by Demand Gen Report Team | Aug 17, 2010 | Demanding Views
Many marketers employ a handful of tools like blogs, Twitter and search engine optimization to drive traffic, but these are just tools. What marketers really need is a strategy for driving quality, relevant online sales leads and inquiries. One emerging strategy...
by By Owen McDonald | Aug 10, 2010 | Demanding Views
The event, co-sponsored by sales intelligence firm InsideView, marketing automation provider Marketo, and hosted by the American Association of Inside Sales Professionals, was three hours of fairly solid ideas and a decent buffet. My thanks to InsideView, Marketo,...
by Demand Gen Report Team | Aug 3, 2010 | Demanding Views
The article includes research by Gartner Group VP, Mark McDonald, who found that CIOs interest in the cloud has grown from 5% in 2009 to 37% earlier this year. However, three out of four respondents who said they were interested, reported little interest in the three...
by Demand Gen Report Team | Jul 28, 2010 | Solution Spotlight
Features/Functionality: Salespeople waste 80% of their time, including hitting wrong numbers and bounced emails from inaccurate prospect contact information. Marketers spend shrinking budget dollars on demand generation tactics to find new, qualified leads. What if...
by Demand Gen Report Team | Jul 26, 2010 | Demanding Views
DemandGen Report recently caught up with Reece to find out what the PRAISE acronym means for marketers, how to effectively leverage research in planning and how marketers can tap the mobile phone for campaign optimization. DemandGen Report: “Real Time Marketing for...
by Demand Gen Report Team | Jul 20, 2010 | Demanding Views
Pressure to generate more qualified leads, deliver ROI and, at the same time, integrate our departments, our data and our channels — all in the face of shrinking budgets and a lagging economy — are forcing sales and marketing to reinvent the way we do our jobs. And...
by Demand Gen Report Team | Jul 13, 2010 | Demanding Views
Recently we interviewed sales strategist Jill Konrath about her new number Amazon sales book, “SNAP Selling: Speed Up Sales & Win More Business with Today’s Frazzled Customers.” Konrath’s first book, “Selling to Big Companies,” was selected a...
by Demand Gen Report Team | Jul 6, 2010 | Demanding Views
So I started thinking about how BtoB marketers could benefit from apps beyond increasing brand engagement. A more powerful use of BtoB apps is to enable greater personal productivity and connectivity. Find out what would make your customers and prospects more...
by Demand Gen Report Team | Jun 29, 2010 | Demanding Views
Unfortunately, this approach of broad inclusiveness leads to a mish-mash of messaging and an ineffective marketing campaign that actually extends the sales cycle. Here are 3 practical steps marketers are taking today to hone their go-to-market strategies and shorten...
by Demand Gen Report Team | Jun 22, 2010 | Demanding Views
DemandGen Report had the chance to catch up with CEO Stephan Dietrich to discuss the key business drivers for marketing automation, what the BtoB space can learn from BtoC tactics and how mobile and social media are shaping up overseas. DemandGen Report: Neolane has...
by Demand Gen Report Team | Jun 15, 2010 | Demanding Views
I’m talking an active role in the sales pipeline. Now you may be saying to yourself, “I’m a marketer, my role stops at the top of the funnel”. However, how can a sales and marketing organization truly have a collaborative environment if they have...
by Demand Gen Report Team | Jun 8, 2010 | Demanding Views
We often become so enamored with the new tools and processes available to us that we forget about the basics of segmentation and targeting — the “101” of marketing. Getting your leads and related information into a database to enable effective segmentation is really...
