by Demand Gen Report Team | Feb 1, 2010 | Solution Spotlight
FEATURES/FUNCTIONALITY: Today’s buyers can’t be reached with traditional approaches to marketing. Outbound techniques like cold-calling, trade shows, email blasts and print advertising are getting more expensive and less effective. To get found by...
by Demand Gen Report Team | Jan 26, 2010 | Demanding Views
With CRM and marketing automation, marketers used lead management to better identify and prioritize leads, and realized tremendous revenue growth through lead nurturing — building relationships with qualified prospects regardless of their timing to buy, with the goal...
by Demand Gen Report Team | Jan 18, 2010 | Demanding Views
The advent of SaaS spared them the expense and the hassle. Today, anyone in the demand gen business is in a similar boat, stuck procuring and managing the records that comprise their database. But just as a wave of innovation around SaaS transformed the software...
by Demand Gen Report Team | Jan 12, 2010 | Demanding Views
In many cases this includes sitting down with your Sales team, realizing you can’t filter all the garbage leads that come in and that you don’t have an agreed upon definition of what a lead really is. Translated: You’re not doing your part to make...
by Demand Gen Report Team | Jan 4, 2010 | Demanding Views
Similarly, prospects want to have control over their purchase decisions and the information they receive. Fortunately, virtual engagement, where vendors host conferences, road shows, roundtables and company meetings on the Internet, can provide a way out of this...
by Demand Gen Report Team | Dec 22, 2009 | Demanding Views
Why? Marketers, often in a vacuum, run demand generation campaigns with very little influence by the sales organization. In addition, once a program is begun, little testing is done to optimize the program. If you want to have a dynamic demand generation program, you...
by Demand Gen Report Team | Dec 15, 2009 | Demanding Views
A new tool from Oceanos offers an independent analysis designed to harvest external data and information to build and maintain relationships. The Oceanos List Intelligence Portal is designed to deliver customized educational content, including campaign information,...
by Demand Gen Report Team | Dec 15, 2009 | Solution Spotlight
FEATURES/FUNCTIONALITY With Genius, no matter what the state of any automated workflow, when a prospect “conversion event” occurs, Sales is immediately alerted and given access to the prospect’s website visit history so they can follow up with the...
by Demand Gen Report Team | Dec 8, 2009 | Demanding Views
“If business writers and marketers wish to elevate their skills on part with a craft, they will have to incorporate more visually engaging elements beyond simply placing words on a blank sheet of paper,” advises Kantor. DemandGen Report had the chance to catch up with...
by Demand Gen Report Team | Dec 1, 2009 | Demanding Views
Marketers have learned that the most effective way to cut through the clutter and develop leads is to touch each prospect over time with a combination of media, including quality outbound calls, voicemail messages, email and direct mail. This process can now be...
by Demand Gen Report Team | Nov 24, 2009 | Demanding Views
DemandGen Report recently caught up with Bob Good, Founder and CEO of the business development services firm, to learn more about the impact Good Leads’ programs have had on their clients’ pipelines during the fourth quarter. DemandGen Report: Good Leads...
by Demand Gen Report Team | Nov 10, 2009 | Demanding Views
Each of these online tools do have value, but they also have very significant limitations in generating leads, qualifying leads, and closing leads. Search engine marketing and email are effective at driving traffic and clicks, but do very little in turning that...
