Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
Filter Resources
Filter by Types
Customer Reviews: 3 Steps To Create a Review Strategy For Your Business
As part of their online research, buyers engage with ratings and reviews to build a…
The 2017 State Of Database Quality
Data is central to all aspects of demand generation and performance marketing. Sitting at the…
Content Marketing Stats & Trends 2017
Seventy-five percent of marketers are increasing their investment in content marketing, which means communicating with…
The State Of Online Video
Video is an important marketing tool, but do marketers fully understand how users are consuming…
State Of B2B Full-Funnel Measurement
Key Strategies For A Revenue-Focused Approach To Measuring Engagement Across The Buyer Journey B2B marketers…
The Mixology Of Content Marketing
To get your message across to your audience, you have to serve it up in…
Sizing Up DIY vs. Do It For Me In B2B Marketing
Why The DIFM Revolution Is Making More Sense For Small To Mid-sized Teams To Accelerate…
LookBookHQ: A Case Study
How DemandWorks Delivers Binge-Ready Leads From Target Accounts You may have heard that the content…
2017 B2B Buyers Survey Report
Risk-Averse Buyers Expect Consistent, Personalized Experiences Throughout Complex Journey According to the findings of Demand…
How Marketers Really Feel About Conferences
In-person events and tradeshows can take up a big chunk of marketing budgets, so it's…
To Challenge Or Not To Challenge? Status Quo
Matching the Message to the Moment in the Customer Lifecycle Challenging your prospects, provoking the…
The Really Good Email Design Checklist
This infographic from Campaign Monitor shares a comprehensive checklist for constructing an email design that…
