Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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6 Tips For Creating Mobile-Friendly Content
As more B2B buyers break free from their desktops when researching purchases, marketers need to…
2015 Lead Nurturing Benchmark Study: Aligning Nurture Programs To The Buyer’s Journey
Lead nurturing, an important piston in the demand generation engine, is growing in sophistication and…
15 Mobile Stats For B2B Marketers
Mirroring their behavior as consumers, B2B buyers are turning to their smartphones and tablets more…
The Ultimate Guide To Social Analytics
With social media spending expected to jump more than 20% over the next 5 years,…
The 2015 Data Hygiene & Enrichment Report: Why High-Quality Data Is Critical To Demand Gen Success
The constant influx of inaccurate, and incomplete data can prevent many marketers from taking full…
Five Reasons Your Prospects Say No
Just because a prospect expresses interest does not mean it will be a quick or…
Why Accurate, Reliable Customer Data Is A Marketing Imperative
Wouldn’t you love to know what top marketers from companies such as Citibank, Kimberly-Clark and…
4 Ways Marketers Can Boost Their Demand Gen Results
Even though the digital boom has made it more possible than ever for B2B marketers…
How Data Quality Impacts Marketing
Nearly three quarters (70%) of organizations have adopted data quality tools to gain a more…
How B2B Marketers Can Nurture Like Netflix
Savvy B2B marketers are taking a cue from Netflix by moving to “always-on” nurturing campaigns…
What’s The Deal With Intent Data?
The conversation is quickly turning to intent data as sales and marketing organizations look for…
Making The Case For B2B E-Commerce
An overwhelming majority (88%) of executives purchase business products online. Nearly half (49%) intended to…
