New Research Shows B2B Marketers Struggling With Metrics, But Striving For Specific Insights On Investments By Channel & Impact By Stage
Effective marketing measurement and attribution continues to be a top priority, as well as an ongoing challenge for B2B marketers. Findings from Demand Gen Report’s 2018 Marketing Measurement and Attribution Benchmark Survey show that the majority (87%) of respondents said that marketing measurement and reporting are a growing priority for their organization.
However, B2B organizations continue to struggle with measuring and demonstrating their marketing impact. More than half (58%) of respondents said that their current ability to measure and analyze marketing performance “needs improvement” or worse. This is an increase of almost 10% compared to last year.
Download this report to gain an in-depth analysis into the survey findings, including:
The challenges that continue to plague marketing measurement efforts;
Where respondents are currently focusing efforts to alleviate those pain points; and
Their goals for better measurement and attribution in the next 12 to 18 months.