"State Of" Guides
State Of Brand Vs. Demand Marketing: Synergize, Don’t Separate
Brand and demand marketing are distinctly different, yet incredibly complementary: Brand focuses on building awareness…
2023 State Of Account-Based Strategies: Marketers Lean Into Intent Insights, AI & Hyper-Personalization To Deliver Cutting-Edge Campaigns
Two decades have passed since ABM emerged on the B2B scene and revolutionized the way organizations…
2024 State Of CTV Advertising: Overcoming Knowledge Gaps To Focus On B2B Performance Plays
Though Connected TV (CTV) advertising first showed up on screens in the late 1990s via TiVo,…
2023 State Of Sales Enablement: Pumping Up Pipeline Through Relationship-Building & AI Utilization
Modern sales reps are tasked with walking a tightrope between supplying self-service experiences and delivering…
2023 State Of Database Quality & Accuracy: Tech Landscape, AI Positioning B2B Orgs For Stronger Data Assurance
Although the effectiveness of B2B marketing heavily relies on the quality and accuracy of the…
State Of Intent/Signal Data: The Infusion Of AI & Internal Collaboration
Intent and signal data are nearly synonymous with B2B marketing, serving as the fuel to…
State Of Audio/Video Marketing: B2B Companies Unleash A New Era Of Storytelling & Business Growth
As the digital landscape expands, B2B marketers are leveraging the power of audio and video…
2023 State Of B2B Sales Technology: Buyer & Practitioner Demands For Diversity, Modernization Guiding B2B Sales Tech Evolution
The B2B sales technology landscape is continually evolving, driven by advancements in digital transformation and…
2023 State Of Direct Mail & Corporate Gifting: How Orgs Are Leveraging Tech To Enhance Gifting Experiences
As inboxes overflow and social media feeds become more saturated by the day, direct mail…
State Of GTM Strategies: AI-Augmented Content, Tech Helping B2B Orgs Put Customers First
As we enter the second half of 2023, it’s evident that customer-centricity will remain crucial…
2023 State Of Growth Marketing: Orgs Focusing On AI & Data To Improve Efficiency & Increase Customer-Centricity
Given the recent innovations in B2B, traditional marketing strategies are no longer up to snuff.…
State Of Non-Traditional Advertising: Digital OOH & CTV Take Center Stage
In the era of oversaturated newsfeeds and stuffed inboxes, B2B buyers are infamously hard to…
