New Aberdeen Group Platform Helps Marketers Match Content To Account Intent
The Aberdeen Group has launched Lead Essentials, an account data and content marketing platform designed to help users…
Industry News May 8
Latest In: Aberdeen Group
Strategy & Planning Series Day 3: Driving Full-Funnel Demand With Data-Driven Content
The Strategy & Planning Series went into full gear on Wednesday, hosting a variety of sessions focusing on…
Industry News November 19
Survey: Data-Driven Content Marketing Drives Five Times More Marketing-Attributed Revenue
Data-driven content marketing strategies generate nearly five times more marketing-attributed revenue than standard content marketing tactics. This is…
Industry News October 16
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
ZoomInfo Customers Outperforming On Revenue, Contract Size & Quotas
New Aberdeen Research found that BtoB organizations tapping information from BtoB directory ZoomInfo outperform other companies on key…
Industry News June 2
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