Buzzworthy B2B: A Roundup Of The Latest News & Trends From January 2021
Welcome to Demand Gen Report's new blog series: Buzzworthy B2B. We've spent the past month watching the latest…
Blog February 3
Latest In: ABM Leadership Alliance
New Research: 76% Of Marketers Using ABM Experienced Higher ROI In 2020
According to new research conducted by the ABM Leadership Alliance and ITSMA, 76% of marketers saw higher ROI…
Industry News January 20
NetLine Joins ABM Leadership Alliance
NetLine, a content syndication and lead generation network, has officially joined the Demandbase ABM Leadership Alliance (ABMLA) to…
Industry News May 11
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Salesforce Exec Shares 4 Steps To A Successful ABM Strategy During ABM Revealed
Rolling out an ABM campaign is no small task, but research from Demand Gen Report shows that potential…
Blog June 26
‘ABM Revealed’ Is A One-Stop-Shop For Modern Marketing Leaders
Although ABM has become an increasingly popular strategy for B2B companies, many organizations have a difficult time carrying…
Blog June 18
From Idea To Execution: The 7 Steps You Can Copy For ABM Success
Every year, account-based marketing gains more excitement, and for good reason too. In the latest ABM benchmark survey,…
Demanding Views December 18
New Research: 45% Of Marketers Double ROI With ABM
Seventy-seven percent of B2B marketers believe ABM has driven greater success with their target accounts and 45% have…
Industry News November 28
Demandbase Launches ABM Leadership Alliance
Demandbase announced they have launched the ABM Leadership Alliance, a group of ABM-focused technology and data vendors. The…
Industry News April 21
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
