In The World Of B2B, Brand Like A B2Cer
It seems like a contradiction to tell a room full of B2B marketers to think like a B2C…
Blog August 23
Latest In: B2C
LeadMD Acquired By Trendline Interactive, Pairing B2C And B2B Expertise
LeadMD, a revenue performance consultancy, merged with full-service marketing agency Trendline Interactive, in a pairing designed to deliver…
Industry News March 2
The Netflix Takeover: B2B Buyers Demand Consumer-Like Content Hubs
Bingeing is no longer confined to weekend marathons of Netflix hits such as “Stranger Things” and “Orange is…
Blog May 29
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
AdRoll Launches B2B Business Unit Amid Rebrand
AdRoll has announced a corporate rebrand and unveiled a new B2B division called RollWorks in response to growing…
Industry News February 27
Audience Data And Predictive Analytics Bring B2C Advantages To B2B Marketers
B2B marketers are often envious of their B2C counterparts getting all the cool stuff. But when the B2B…
Demanding Views September 2
B2B Marketers Apply B2C Tactics To Boost Personalization, Customer Experience
Today's B2B buyers expect a more personalized and omnichannel buying experience, which has many B2B organizations leveraging some…
Industry News December 9Neolane Reports $47 Million in Revenue in 2011, Plans Aggressive Global Expansion for 2012
Neolane, a provider of marketing automation and conversational marketing technology, recently reported $44 million in revenue, a 47%…
Industry News January 27
Crawl, Walk, Run: Everything B2C Orgs Need For Lead Scoring
Best practices for identifying and converting your best prospects By Chris McArdle, Executive Director of Interactive Markets, TARGUSinfo…
Demanding Views April 27
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
