Key Takeaways AI discussions in deals jumped 85% over two years while hiring conversations held steady, signaling that…
Feature August 3
Key Takeaways TrustRadius’s 2026 B2B Buying Disconnect Report found that 63% of buyers used AI during their purchase…
News Brief July 30
Key Takeaways: Parsnipp’s new GEO platform aims to help marketers understand AI visibility by simulating full buyer research…
News Brief May 28
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Key Takeaways: Global IT spending is projected to reach $4.96 trillion in 2026, with enterprise investments making up…
News Brief April 15
In B2B marketing, generating interest once depended heavily on messaging and repetition. Brands assumed that enough exposure across…
Demanding Views March 31
Remember the “spray and pray” days? You’d blast the same email to 50,000 people, cross your fingers, and…
Blog February 26
Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent…
Demanding Views July 14
The rapid expansion of the salestech and martech landscapes created a solution explosion, with many buyers prioritizing platforms that…
Industry News October 6
Sitecore, a digital experience management software, acquired AI-powered digital search platform Reflektion. The acquisition is part of Sitecore's…
Industry News September 7
For any channel marketer trying to keep pace with Cisco's Marketing Velocity program, the challenge got a little…
Industry News October 2
I had the opportunity to attend Salesloft's Rainmaker conference in Atlanta, Ga. last week, where leading sales experts…
Blog March 19
