Latest In: CMO

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Custom Becoming A “Cornerstone” Of Marketing, As CMOs Continue Shifting Ad Dollars To Content

While many organizations are challenged to harvest C-level buy-in on key business decisions, it's becoming clear that content marketing has…

Industry News April 27
Aprimo CMO Lisa Arthur
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Leading the Revolution: CMOs Must Be the Change Agent

By Lisa Arthur, CMO, Aprimo The marketing industry is undergoing a transformational change in the heart of a…

Demanding Views December 7
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Campaign Optimization Series
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Strategy & Planning Series