6sense, Athena Alliance & Splash Enforce Women In Power
6sense, a revenue intelligence platform, and Athena Alliance, a community platform for women, banded together to address boardroom…
Industry News September 21
Latest In: CMOs
New Research: 75% Of CMOs & CIOs Have ‘Very Effective’ Relationships To Manage Their Martech
As marketers continue to optimize their martech stacks to fulfill more roles within B2B organizations, collaboration outside of…
Industry News August 19
New Gartner Research: CMOs Reallocate Marketing Budgets To Accommodate The Shift To Enterprise-Wide Digital Plays
Marketing leaders are investing more resources into creating digital plays that drive engagement and revenue in today's digital-first…
Industry News August 10
TechTarget CMO Peels Back The Curtain On ‘Activity Matters’ Campaign
Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the…
Blog October 13
Former ExactTarget Exec Tim Kopp Shares Outlook On Future Of B2B, Plans For Growth As New CEO Of Terminus
Bringing the unique perspective of the investment community as well as having built one of the top brands…
Industry News December 5
SiriusDecisions Survey Shows CMOs Fueling Growth Strategies With Buyer-Centric Tools & Skill Sets
Driving growth has increasingly been a growing expectation of the CMO role, but now B2B CMOs are supporting…
Industry News October 11
What Does External Content Creation Mean For CMOs?
Until recently, marketing departments could keep control over most of their content. Every communication was transmitted via an…
Demanding Views August 11
Customer Experience, Community Building Grab Center Stage Among B2B CMOs
The role of marketing is changing, moving beyond acquisition and deeper into the funnel to support sales, according…
Industry News March 1
Marketing And Data Convergence Moves Toward Manageability
“Over the next ten years, IBM will sell more to the CMO than to the CTO.” That's a…
Industry News February 6
Selling Content Marketing To The C-Suite
By Frank Dale, CEO and President at Compendium Content marketing is a new discipline that's gaining a lot…
Demanding Views November 8CMO Survey Reveals Growing Uncertainty Over Economic Growth
A recent survey of chief marketing officers (CMOs) offers a mixed bag of predictions for the U.S. economy…
Industry News August 27
Resources
Events & Webinars
The Important Role Of Empathy In Marketing Strategy & Messaging
November 27, 2024
The Power Of Content Curation
November 13, 2024
Strategies For Successfully Mastering Revenue-Driven ABM
November 6, 2024
