HG Insights’ Katie Allison on AI Trust Stalling and What it Means for B2B Marketers: The DemandGenReport.com Q&A
Key Takeaways AI usage kept climbing in 2026 but trust in AI tools flatlined, which means an AI…
Feature September 17
Latest In: Customer Advocacy
3 Ways To Turn Your Customers’ Bad Experiences Into Positive Outcomes
As the saying goes, sh*t happens. But just because bad experiences are part of life doesn't mean they…
Demanding Views March 31
Chili Piper Welcomes First Chief Customer Officer
Chili Piper, an inbound conversion platform, promoted its VP of Customer Success, Gemma Cipriani-Espineira, to its first Chief…
Industry News October 7
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Multichannel Content Strategies, Customer Advocacy & Frictionless Buyer Journeys Take Center Stage At #COS19
There is a recurring question that arises when assessing B2B campaigns and demand gen initiatives: what's working? Progressive B2B organizations…
Industry News April 29
Pipeline Velocity Measurement Becomes Next Stage Of Maturity, Revenue Growth
The pressure is on — marketers are becoming more responsible for driving revenue. In fact, Forrester research shows…
Industry News October 10
9 Steps To Operationalize CX And Achieve Advocacy
How can firms operationalize the customer experience and create customers for life? It is great to talk about…
Demanding Views September 4
Customer Advocacy Marketing—Make It About Them, Not About You
Do you want to be successful in your B2B marketing strategies? Put your customer at the forefront. That…
Blog March 1
Act-On Extends Automation Capabilities Beyond Acquisition Marketing
Marketing automation provider Act-On Software has released new brand marketing and customer marketing capabilities designed to extend the…
Industry News April 22
Resources
