Study Finds Demand Programs Aligned with Buyer Signals Deliver 93% More Engagement
Key Takeaways Demand programs aligned with buyer intent signals produced significantly more engagement, more leads per account, and…
News Brief July 16
Latest In: G2
G2 Launches Tools to Activate Trusted Buyer Signals
KeyTakeaways With 51% of B2B software buyers now starting their research in an AI chatbot rather than Google,…
News Brief July 7
G2 to Acquire Gartner’s Capterra, Software Advice, and GetApp
G2 recently agreed to acquire the software discovery and recommendation platforms Capterra, Software Advice, and GetApp from Gartner.…
News Brief February 9
Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
Blog July 15
G2, Profound Partner to Power AEO, AI Search B2B Marketing Strategies
G2 has teaming up with Profound to equip B2B software companies to shape their answer engine optimization (AEO) and artificial…
News Brief October 28
Navigating Trust, Transparency & Transformation: Insights Into Modern Sales Strategies
Tensions and distrust between salespeople and buyers are reportedly at an all-time high: G2's “Software Buyer Behavior Report” found…
Blog February 22
TechTarget Partners With G2 To Help Provide B2B Technology Buyers With Decision Support Content
TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services, partnered with B2B software review…
Industry News February 12
G2 & Salesloft Strengthen Partnership To Provide Sales With AI-Driven Insights
G2, a business software and services review website, expanded its partnership with sales engagement platform Salesloft to tap…
Industry News August 16
ARInsights Adds Tech Reviews From G2 & PeerSpot To Its Premium Content Solution
ARInsights, a SaaS platform for managing analyst and B2B influencer relations programs, added enterprise software and technology review…
Industry News July 18
RollWorks Releases Open Beta Version Of Keyword Intent Feature
RollWorks, an account-based marketing (ABM) platform and division of NextRoll, unveiled the open beta of Keyword Intent, a new intent…
Industry News December 1
Clearbit Reveals Partnership With G2 Designed To Enhance Pipeline Discovery & Capture
Clearbit, a B2B data activation platform, built a new integration to action G2's buyer intent data alongside Clearbit's…
Industry News November 17
G2 & ZoomInfo Integrate Intent Data Offerings
G2, a software marketplace, integrated its offerings with ZoomInfo, a go-to-market software, data and intelligence provider, to enable mutual…
Industry News September 15
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