Modern Marketers Drive Revenue & Retention Through Post-Sale Nurturing, Customer Communities
One of the best resources available to marketers today is a healthy list of engaged, happy customers. Research…
Industry News November 14
Latest In: Laura Ramos
Forrester B2B Marketing & Sales 2018: Meeting The Business Consumer On Their Terms Requires Dynamic, Customer-First Experiences
The business consumer has become more self-focused than ever before, challenging marketing and sales teams to give up…
Industry News October 26
Customer Advocacy Marketing—Make It About Them, Not About You
Do you want to be successful in your B2B marketing strategies? Put your customer at the forefront. That…
Blog March 1
Video Storytelling Humanizes B2B Content
B2B content today does not engage buyers or deliver value. That was the bold assertion made by Laura…
Industry News November 16
Revamping The Sales Funnel To Accelerate Success
July is a big deal at Demand Gen Report: It marks the start of our Lead Lifecycle Month,…
Blog July 12
Advocate Marketing Requires Setting Objectives, Demonstrating Initial Success Prior To Tech Rollout
Advocate marketing is growing in importance as word of mouth and peer reviews exert significant influence on B2B…
Blog February 10
A Compelling Case For B2B Advocate Marketing Investment
Word of mouth and peer reviews have great influence on B2B buying decisions, and marketers are keen to…
Industry News February 9
Resources
Events & Webinars
Expert Perspectives Of Scaling ABM With Minimal Budgets
December 4, 2024
The Important Role Of Empathy In Marketing Strategy & Messaging
November 27, 2024
The Power Of Content Curation
November 13, 2024
