How LHP Grew Average Lead Value By 3X
As a veteran in the automotive safety space, LHP Engineering Solutions has serviced big names in the transportation…
Case Studies October 19
Latest In: Lead Quality
Infer’s Net-New Leads Solution Identifies Account Intent
Infer, a predictive applications provider, unveiled a new solution designed to increase conversion rates for cold accounts and…
Industry News July 27
B2B Marketers Focus On CRM Integration To Improve Lead Quality And Visibility
As B2B organizations aim to strengthen the relationship between sales and marketing teams, they are also working toward…
Industry News July 22
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
B2B Benchmark Survey Reveals Marketers Expect To Spend More On Demand Gen In 2013
One third of B2B marketers say their demand generation budgets will grow by more than 20% in 2013,…
Industry News February 27
Improving Campaign Effectiveness And Lead Quality: 4 Steps To Build An Offer Planning Matrix
By Caroline Bishop, VP Marketing, Web Reply For B2B marketers, the process of delivering marketing campaigns to support…
Demanding Views April 17
Adding Dashboard Metrics To Maximize Marketing ROI, Lead Generation Efforts
By Jim Lenskold, President, The Lenskold Group This is the fourth article in the four-part series on Maximizing…
Demanding Views October 2
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
