Aprimo Focuses On Productivity With Marketing Studio Update
Aprimo this week released an update to its integrated marketing management suite, including a number of new features…
Industry News December 5
Latest In: Lisa Arthur
Aprimo Unveils Cross-Selling Solution For Salesforce Platform
Marketing automation vendor Aprimo today announced a new inbound marketing solution designed for use with the Salesforce platform.…
Solution Spotlight September 11Marketing Automation Vendors Chime In On Implications of Marketo’s New Funding
The recent news of Marketo's $50 million round of new venture financing has stirred plenty of dialogue among…
Industry News November 22
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Leading the Revolution: CMOs Must Be the Change Agent
By Lisa Arthur, CMO, Aprimo The marketing industry is undergoing a transformational change in the heart of a…
Demanding Views December 7
Strategies For Staying Relevant During The Sales & Marketing Revolution
By Lisa Arthur, CMO, Aprimo The sales and marketing disciplines are both in the midst of extraordinary change.…
Demanding Views July 20
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
