Aprimo Focuses On Productivity With Marketing Studio Update
Aprimo this week released an update to its integrated marketing management suite, including a number of new features…
Industry News December 5
Latest In: Lisa Arthur
Aprimo Unveils Cross-Selling Solution For Salesforce Platform
Marketing automation vendor Aprimo today announced a new inbound marketing solution designed for use with the Salesforce platform.…
Solution Spotlight September 11Marketing Automation Vendors Chime In On Implications of Marketo’s New Funding
The recent news of Marketo's $50 million round of new venture financing has stirred plenty of dialogue among…
Industry News November 22
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Leading the Revolution: CMOs Must Be the Change Agent
By Lisa Arthur, CMO, Aprimo The marketing industry is undergoing a transformational change in the heart of a…
Demanding Views December 7
Strategies For Staying Relevant During The Sales & Marketing Revolution
By Lisa Arthur, CMO, Aprimo The sales and marketing disciplines are both in the midst of extraordinary change.…
Demanding Views July 20
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