ContinuumGlobal Launches Campaign Optimizer to Improve Messaging Performance
Key Takeaways ContinuumGlobal’s Campaign Optimizer is billed as boosting messaging performance, promising a 15% increase in engagement through…
News Brief May 7
Latest In: marketing performance
Versium Launches Open-Source Data Modeling Tools To Predict Marketing Performance
Versium is a data technology company that is designed to enable B2B and B2C marketers to better identify,…
Solution Spotlight February 28
How Collaboration & Alignment Alleviate Event Marketing Challenges
Digital events have taken precedent in modern B2B marketing, with many organizations turning to virtual platforms to engage…
Blog November 4
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Marketers: Flip The Funnel And Gain Newfound Confidence With Data
While probably 90% of marketing professionals use data when activating their programmatic media campaigns, only a small percentage…
Demanding Views June 17
Full Circle Insights Launches Digital Source Tracker
Full Circle Insights, a marketing performance measurement provider, announced the upcoming release of Digital Source Tracker, a solution…
Industry News May 4
The Four Pillars That Simplify Your Board Report
No matter how often you present to the board, the pressure to perform and justify your existence is…
Demanding Views October 3
Demandbase Secures U.S. Patent Protecting Methods For Identifying Web Site Visitors
Demandbase, which offers a real-time targeting and personalization platform, received a U.S. Patent that protects the processes used…
Industry News February 4
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