Why First-party Data is Becoming the Foundation for Relevance
The further you get from first-party data, the further you get from the truth. Audience insights become less…
Demanding Views September 10
Latest In: privacy
Ads Are Coming to AI Chatbots. Can the Industry Verify Them?
Advertising in AI chatbots is quickly moving from a future possibility to a present reality. OpenAI’s recent addition…
Demanding Views August 11
Lockr’s AIM Seeks To Help Businesses Manage Online Identities
Lockr is an adtech-friendly single-sign-on (SSO) platform that seeks to help consumers manage their online identities. Lockr's B2B…
Solution Spotlight February 26
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Brightcove Launches Communications Studio To Help Boost Internal Communications Capabilities
Brightcove Inc., a streaming technology company, released Brightcove Communications Studio, a video-first solution designed to help HR and…
Industry News February 28
Act-On Launches Apple Mail Privacy Protection Tool
Act-On Software aims to provide marketers with solutions that empower them to engage targets at every step of…
Solution Spotlight November 14
How B2B Marketers Can Thrive In The Age Of Data Privacy
Over the past decade, new privacy regulations have given individuals much greater visibility and control over how their…
Demanding Views August 3
ZoomInfo Welcomes First Chief Compliance Officer; Expands Global Operations
ZoomInfo, a GTM software, data and intelligence platform, named Simon McDougall as its first Chief Compliance Officer and…
Industry News January 20
Balancing Personalization & Privacy Through Relevant, Transparent Communication
Personalization — to no surprise — continues to be a buzzword in marketing, in both the B2B and B2C industries.…
Industry News January 15
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