Aprimo Introduces New Campaign Management Feature
Aprimo Campaign is a campaign management solution designed to access and select lead lists from millions of contacts…
Solution Spotlight June 12
Latest In: segmentation
B2B Marketers Report Stronger Results From Retargeting Programs Tied To ABM, Segmented Campaigns
After seeing mixed results with early forays into display ad retargeting, B2B brands are reporting significantly better success…
Industry News May 24
B2B Marketers Apply New Tools & Tactics For Segmenting Campaigns To Target Audiences
With targeting and segmentation becoming bigger priorities to support ABM, lead nurturing and related initiatives, new tools and…
Industry News April 19
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
