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Latest In: segmentation

ABM Accountbased marketing Demandbase Jon Russo Madison Logic retargeting salesforce segmentation
B2B Marketers Report Stronger Results From Retargeting Programs Tied To ABM, Segmented Campaigns

B2B Marketers Report Stronger Results From Retargeting Programs Tied To ABM, Segmented Campaigns

After seeing mixed results with early forays into display ad retargeting, B2B brands are reporting significantly better success…

Industry News May 24
apto Ardath Albee buyer personas CaliberMind Forrester segmentation
B2B Marketers Apply New Tools & Tactics For Segmenting Campaigns To Target Audiences

B2B Marketers Apply New Tools & Tactics For Segmenting Campaigns To Target Audiences

With targeting and segmentation becoming bigger priorities to support ABM, lead nurturing and related initiatives, new tools and…

Industry News April 19
Autopilot LiveChat MQLs segmentation Szymon Klimczak
LiveChat Sees 75% Open Rate With Personalized Customer Journeys

LiveChat Sees 75% Open Rate With Personalized Customer Journeys

Online customer service solution LiveChat partnered with Autopilot, an email marketing and marketing automation software, to create personalized…

Case Studies March 6
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